Client Success:  Home Services Company Launching Insurance Offering

A national home services brand wanted to explore launching a new insurance product—but needed clarity on the value proposition, business model, and go-to-market approach.

Day One facilitated a strategy offsite with the executive team and developed a comprehensive white paper to guide decision-making.

Through structured workshops and iterative collaboration, we helped the team align on product vision, brand positioning, and operational considerations. Turning a complex idea into a clear, actionable path forward.

The result?

• A strategic foundation for a new revenue stream

• Leadership alignment on key decisions

• A ready-to-use white paper outlining product rationale, consumer need, and executional next steps

This engagement helped the team shift from exploration to a framework for defined consumer research with confidence and clarity.