Client Success: Specialty Paint Brand

A top-rated DIY paint company was facing a post-pandemic sales decline, increased competition, and digital underperformance—despite strong brand recognition and web traffic.

Day One was brought in to uncover what was stalling growth and help reignite momentum.

I identified key opportunities in funnel optimization, mobile experience, and product positioning. A five-point action plan addressed e-commerce and channel growth, cart conversion, homepage conversion, product visibility, and team continuity during a leadership transition.

The result?

• A solid, achievable growth and business plan, measured and reported monthly

• A mobile-first digital roadmap

• Direct coaching for a more stable, focused internal team

• Clear testing strategies to boost online sales

• Alternate channel growth in a declining retail market

• Five key strategies to focus operations on

This work laid the foundation for sustainable, scalable growth—and gave the team renewed energy and direction.