Client Success: Specialty Paint Brand

As SVP and CMO at PODS, I led the turnaround of a declining business responsible for the residential company revenue—spanning marketing, sales, contact centers, and e-commerce.

Within four months, I improved the P&L through targeted spend shifts, first ever promotion strategies, and funnel optimizations—beating sales and revenue targets in a challenging year.

From there, I set the strategy with a team that executed with purpose and heart:

• Grew online prospect conversion by 24% and overall sales by 22% by redesigning the quote process and buy flow.

• Reduced operational costs by increasing online customer service usage from 14% to 22%.

• Built the first data science team to drive a smarter investment strategy and more accurate forecasts.

• Modernized martech and shifted growth into direct channels (+19%).

• Redesigned SEO to work harder in contributing traffic via content, localization and technical updates.

• Reorganized a 600+ person team under a unified vision (#ONETEAM), driving engagement that exceeded my peers by 15 points.
  

This wasn’t just a marketing win—it was a business reset. One that delivered record sales, leaner operations, and a more aligned, high-performing team.